May 20

Rank Math, The SEO Solution You Didn’t Know You Needed

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By Neil Morecraft

May 20, 2021

Optimisation, Plug-in, Rank Math Pro, SEO, Traffic, Wordpress, Yoast

If you don’t understand SEO, then Rank Math is the SEO solution that you need. That said, even if you do understand SEO, then maybe Rank Math Pro is the SEO solution that you need (you just might not have realised it yet). I’m all about recommending software that is going to help you to effortlessly optimise your site and its pages for Google.  As an Online Business Coach, I encourage small UK businesses to use the better application of technology to create more freedom in their lives. Rank Math is one such piece of software that helps to do this. Ultimately, it will help to drive more traffic to your site, save time and boost revenue. And let’s be real- isn’t that what we all want?

So, what actually is Rank Math? Simply put, it is a WordPress plugin that makes SEO (or search engine optimisation for all those digital newbies) super easy, straightforward, and simple. It goes without saying that in today’s digital world, SEO is a critical marketing medium. However, it is a tough one to perfect for anyone less than an expert. That’s where Rank Math comes in as the on-site SEO solution. The plug-in sits in the background of your site and adds extra functionality and usability. For me, the best thing about Rank Math is that anyone can get to grips with how to utilise it. 

If you run your site on WordPress and would you like to be discovered via the likes of Google by searchers looking for your product or service then the answer is simple. You need to install Rank Math, right now.

Rank Math Pro: The Only SEO Solution You Need. I Promise.

Rank Math doesn’t just solve one problem. It is the SEO solution to a lot of problems. There are both free and premium versions of the plug-in, but even the free version enables you to:

  • Detect SEO issues by using a simple scoring system, much like the Yoast Traffic Light system. 
  • Improve your content’s readability.
  • Control what your site looks like in the search results.
  • Add Schema content

And that’s just to name a few of its functions! Whilst there are other SEO solutions out there, this plugin is unequivocally the #1 SEO plugin for WordPress. That’s not only in terms of its features but also the staggering number of users. The paid version of Rank Math also has:

  • A redirect manager
  • Multiple focus keywords
  • Social previews
  • AI keyword research
  • Internal linking suggestions
  • Duplicate content check

SEO Blueprint

Rank Math uses a simple scoring system so that even those with very little technical know-how can improve their SEO.  This functionality is available for both SEO and readability scores. If you have a low score, you can take the suggestions outlined to make improvements. The goal is to get 80+, and the more you do it, the more it’ll be second nature to get a better score.

The readability analysis covers paragraph and sentence length, subheadings, use of passive voice, and a Flesch reading ease score. Furthermore, it highlights where to use more transition words and where to use less consecutive sentences. The SEO analysis looks at inbound and outbound links, keyphrase distribution, and keyphrase density.

In addition, Rank Math also gives you the ability to edit the meta description along with the SEO title. This means you won’t have a random description chosen by google. You can now put exactly what you want in the meta description. Remember, creating appealing meta descriptions will increase your traffic, and ultimately improve your rankings!

In summary, Rank Math Pro is an absolute must-have. By ensuring that your website is both well optimised for SEO and as user-friendly as possible, you will be able to keep ahead of your competitors and, ultimately, thrive!

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