Crystal Knows

Cloud Based Solution, Free Trial, Software As A Service

Crystal Knows is a chrome extension that analyses public data to give you personality insights about various individuals. There are several benefits to a business owner in having these powerful personality insights. Firstly, it drives better decisions and more effective conversations with your clients and prospects. You can adapt your communication style depending on who you are speaking with in order to get more responses and, ultimately, more revenue. Secondly, it can help with the hiring process; Identify key personality traits for any job and predict candidate success!

It is based around the DISC personality assessment based on the work of psychologist William Moulton Marston. The DISC model is centered around four factors:

  • Dominance (D)
  • Influence (I)
  • Steadiness (S)
  • and Conscientiousness (C).

Crystal’s algorithm identifies the above personality insights based on its analysis of public data. The data obtained from reviews, LinkedIn accounts, Facebook pages, Google, and blog posts.

It’s AI personality detection technology has startling accuracy. Therefore it’s no surprise that thousands of international companies use Crystal Knows for sales, recruiting, marketing, and more. Its clients include Amazon, Dropbox, and Disney to name a few!


Crystal Knows basically does the legwork of getting to know people for you. It is a technology that analyses millions of online data points to give you personality insights without having to meet them. In this busy world, we don’t always have the luxury of personalising our approach to every potential customer. However, with Crystal Knows, you now can.

Furthermore, the amount of detail it gives you in its personality insights is impressive. It allows you to tailor your messages very specifically to each person in their natural communication style. This includes whether or not they enjoy emojis or sarcasm! Moreover, if you use Gmail, you can integrate it with Crystal Knows to get quick tips as you draft an email. For example, it might give you insights into how to greet them as well as what to avoid saying.

In addition, you can use the Crystal chrome extension to view prospects and customer personality insights as you browse LinkedIn. In your Chrome browser, simply open LinkedIn and navigate to someone’s profile. Then select the Crystal Icon that says “View Personality” on the right-hand side of the page and then view the sidebar containing an overview of your contact’s personality insights. Then send a message specifically tailored to each personality type, and watch your business success soar.