IT'S YOUR TURN
START YOUR OWN BUSINESS
Hi I'm Neil Morecraft, Founder of Digital Directive and creator of TOBIE (The Online Business Information Exchange), we partner with ambitious entrepreneurs to unlock their full potential, driving measurable growth and sustainable success through education, training, and mentorship.
Ask TOBIE is a fully automated e-learning solution designed to help ordinary people achieve extraordinary things as they transition from employee to self employed, to employer and beyond. The platform offers an on-demand self-study program, an advanced project management framework, goal-setting tools, an AI-assisted collaborative workspace and more.
FAST TRACK YOUR Business With Certainty & Predictability
When people talk about growing a business, what they actually mean is scaling it. Growth is pretty much classed as having a higher turnover, whereas scaling is a means for widening profit margins. If your overheads increase at the same rate as your growth, you’ll only ever make the same profit. Think about that for a minute.
The challenge of scaling is to increase growth at a much higher rate than your costs, and so deliver ever increasing profit margins. Achieving this is what turns a small business startup into a thriving company. I've been active in the business technology sector since 1999, and in that time have helped countless numbers of small businesses owners generate more leads, close more sales and reduce their operational expenditure through seamless technology integration and decision-based marketing automation.
Maybe now it's your turn?
GROWING BUSINESS ONLINE SINCE 1999
In 1999 I decided to leave the corporate world behind and start my own business. I founded my first business (Futurcom) with £50k of my own money and set about becoming a trusted ICT solutions provider specialising in mid-market, multi-site technology solutions. I grew sales from zero to £1.4m before successfully exiting the business through a trade sale. Witnessing the explosion of the Internet first hand I turned all my attention online and was amongst the early dot com adopters, pioneering the UK's first Telecommunications Comparison Website with automated lead delivery on the back of Google's Paid & Natural Search Engine. In 2002 the company was recognised by PwC as a company with extraordinary potential, nominated by the CNA (Comms National Awards) for rapid market growth & contribution and sold under license to BPL Media.
In 2004, I began sharing my knowledge and expertise with high-growth potential business owners advising in the areas of digital strategy, technology, sales, and marketing. In 2016, I founded Digital Directive, built TOBIE (The Online Business Information Exchange) and well, here we are....
2024 Sage Small Business XI Winner: Innovation & Digital Transformation
I'm thrilled to announce that Digital Directive has been named one of the Sage Small Business XI winners!
Being recognised by Sage as one of their top 10 small businesses is an incredible honour for me, and a testament to the hard work, creativity, and dedication of my team.
The Sage Small Business XI is an initiative that celebrates small businesses that have shown outstanding innovation, resilience, leadership, and growth. These are businesses that have not only excelled in their fields but have also made a significant impact on their communities and industries.
This award is a recognition of our commitment to transforming the digital marketing landscape for small businesses, everywhere. At Digital Directive, we believe in the power of data-driven strategies, customer-centric solutions, and continuous learning. This approach has allowed us to deliver real, measurable results for our clients, helping them grow and succeed in an increasingly competitive market.
Why are we so proud of this achievement?
✔ Innovation: We’ve pushed the boundaries and delivered results.
✔ Customer Focus: Our clients’ success is our success. Every campaign we craft is tailored to meet their unique needs and goals.
✔ Adaptability: In a rapidly changing digital world, we stay ahead by fostering a culture of continuous learning and innovation.
This recognition from Sage validates our approach to growth and fuels our passion to keep driving forward. We’re excited to continue helping small businesses thrive with cutting-edge digital strategies and we’re more motivated than ever to keep innovating and delivering exceptional value to our clients.
The Sage Small Business XI award is not just a milestone but a stepping stone to even greater achievements.
A huge thank you to Sage for this honour and to our incredible clients and team for making this possible.
HI I'M NEIL, FOUNDEr of digital directive & creator of TOBIE
According to Myers Briggs I'm an assertive protagonists (ENFJ-A) meaning I feel called to serve a greater purpose in life. I'm thoughtful, kind and idealistic, forever striving to have a positive impact on other people and the world around me. I rarely shy away from an opportunity to do the right thing, even when doing so is far from easy. I'm a hard working, family man with 5 1/2 kids (and no that's not a typo) just doing what I do because I love IT!
*The Myers-Briggs Personality Type Indicator is a self-report inventory designed to identify a person's personality type, strengths, and preferences. The questionnaire was developed by Isabel Myers and her mother Katherine Briggs based on their work with Carl Jung's theory of personality types. Today, the MBTI inventory is one of the most widely used psychological instruments in the world.
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Starting your own business is an exciting journey filled with opportunities for growth and innovation. It allows you to turn your passion into a reality, offering the freedom to shape your path and make impactful decisions. While it can be challenging, especially in navigating market competition, securing funding, and managing operations, the rewards of building something from the ground up are immense. With the right vision, persistence, and strategic planning, entrepreneurship provides a unique platform for personal and professional fulfillment.