Marketing Automation

If you’ve not yet heard of Active Campaign, then you are missing out, and hopefully, this article will help you to educate yourselves on its uses and benefits for marketing automation. Simply put, it is a cloud software platform for small-to-mid-sized businesses. It is basically email marketing on steroids. This intuitive cloud-based software enables businesses to leverage the immense power of marketing automation. It does this whilst taking full advantage of powerful features such as tagging, lead scoring, and user segmentation. But is it the right one for you? Here’s a little bit of what it can do to help you decide:

  1. Send newsletters. ActiveCampaign has many different visually-compelling email templates with a drag and drop builder.
  2. Create Automated Campaigns. The key strength of ActiveCampaign is its marketing automation builder. It’s pretty smple to create a campaign. You can start by using the built templates and then personalise it to make it more of your own.
  3. Close sales with CRM “Deals”Utilise CRM Deals to automate sales follow-ups. This elimates some of the manual labour involved in closing sales, helping you to pump your revenue.
  4. Get more leads Who doesn’t want more leads? Well, with ActiveCampaign, you can use the Landing page builder to help convert traffic to customers and subscribers.
  5. Add chat to your website. On-site messages have been shown to create a better overall experience for website visitors. Ultimately, this also leads to more sales- again helping to pump that revenue!

Simply put, it is for any up-and-coming online business owner serious about using marketing automation to promote their business. Or products and services for that matter! Active Campaign gives you the powerful features of more expensive solutions like Infusionsoft or Ontraport but at a lower cost. That said, Mailchimp is a worthwhile competitor and we would also recommend that you check them out here to see what is a better fit for you and your business.

Marketing Automation Pumped Up

Whatever the size of your contact list, Active Campaign has a marketing automation solution for you. If you are starting with less than 500 contacts you may choose a “lite package”. However, as your database scales up (Which I have no doubt, it will), you can choose to scale up your package. Basically, if you need to step it up a gear then the “Plus” package could be for you and your business.The “Plus” package contains the drag and drop email designer which I recommend as well as sales automation. In addition, the built-in CRM with the plus package keeps you up to date with all of your leads and at what stage in the process they are.

In my experience, Active Campaign is one of the best marketing automation tools in the industry. When you begin a new automation, you can either start from the beginning or pick from several of Active Campaign’s automation templates that have all been designed for a specific outcome.  You can then add emails or conditions simply by clicking the “+” icon to make each campaign as targeted as you want. For example, you can use a lot of conditional options (if/then statements) to ensure that the right people get the messages.

If you are new to all of this, and not a “marketer” as such, then don’t be put off. With its video section on the website, there’s a ton of support and help available to get you started (and help you become a pro in no time).

Why Active Campaign?

In summary,The software’s campaign management tools allow you to save time and be efficient by targeting specific audience segments and delivering custom messages to them. Simply put: this is a tool that helps you build your list, but also gather insights and monitor its progress.

Active Campaign makes email marketing easy by allowing you to automatise a big part of your campaigns and strategies. It can help your business engage with your subscribers and gather insights into their behaviours.

In-depth reporting with multiple users and autoresponders? Active Campaign has it all. The perfect marketing automation for bloggers, coaches, agencies, and corporations.