Workflows & Automation

Zapier is a global company that enables end-users to integrate various web applications they use. Simply put, its function is to seamlessly connect your apps and automate workflows. It is often referred to as a translator between web APIs and, consequently, it is a great time-saving tool for any business owner. Many users say that Zapier saves them several hours each week!

Ultimately, apps that are able to leverage each other’s data, software, and services are very valuable to users. Not only do they save time, they also boost functionality, and keep users engaged. Zapier leads the pack with its ability to do this. It has over 2000 web apps that it integrates with to give you the best opportunity to automate workflows. These include software such as Mailchimp, Yoast SEO, and Asana. Furthermore, you can create “zaps” (more on this below) in just a few minutes with no code required.

Zapier offers a free level of service, as well as a starter, professional and professional plus account. The package to go for depends on how many apps you want to integrate with and how many workflows you want to automate. Therefore it is fair to say that it has a package suitable for both small businesses and large corporations.


Zaps connect your apps to automate workflows and repetitive tasks, so you can focus on other work. Simply put, the integration between two apps is called a Zap, and it’s the key to how Zapier works. Firstly, pick an event in an app that starts your Zap—for instance, receiving a new lead or an email. Then, tell Zapier what action to do next! It will then pull data from the other app to complete the task on your behalf.

In addition, there can be several zaps per app, that are dependent on certain triggers or actions. You can chain commands together by having an “If X happens, do Y” structure, and X and Y can be basically any app. Remember, there are over 2000 integrations available!

In conclusion, Zapier is a great time-saving tool to automate workflows. Moreover, it is super simple to get to grips with and allows even small companies to make a big impact.